We’re Monkey Wrench Marketing. We specialize in Construction marketing, web design, and social media management.
Most “marketing agencies” in the home service & construction industries primarily focus on creating more work for the consumer through “lead generation” activities. Although lead generation is a crucial aspect of sales, which is a crucial aspect of marketing, which is a crucial aspect of service business operations: it is only a fraction of what is truly “marketing”
Similar to how “residential kitchen & bathroom turn-key remodeling” is a combination of multiple talented trades, “lead generation” is just one of the “trades” in marketing! Before you need more homeowner leads, you want to make the most profit possible out of those leads! We believe that you must build a scalable business that is capable of healthily managing those new job leads, before you waste money acquiring them! It does no good getting more jobs if you can’t handle the ones you have now or if a little foundation building like referral strategies, upsells, brand awareness & industry positioning will multiply your possible profits by 3-10x
It does no good, paying to get more jobs when you are booked to maximum capacity.
Similarly, it does no good spending large amounts of money on a marketing plan that isn’t what you need! We focus on increasing net profits within your business. We don’t necessarily want to get you “more clients”. We do want to get you “better clients” (the ones that pay more, worry less & appreciate more!) and make them more easily accessible when you are ready to take on new work! We “triage” your current operations to analyze where we can get the most return on your investment long before we commit to a course of action!
Solid reputation is crucial to sustainable growth & healthy business practice.
Having strong digital brand is your “word of mouth” on steroids’. It is referral based, reputation marketing at its core, & that is foundational to scaling every other piece of marketing moving forward in a profitable manner! Branding is often associated with online Social Media. Just like lead generation simply an aspect of marketing, social media is just one aspect of branding! Your business brand includes everything from your clients experience, your brand colors, your messaging, logo, your social media & your google my business & reviews!
Data is difficult to argue with, and it all agrees:
98% of engineering and construction companies agree that digital solutions are critical to the future viability of their company.
Workplace productivity is strengthened by 20-30% through online collaboration tools and digital workplaces.
52% of rework is caused by poor project data and miscommunication.
Within 10 years, full-scale construction digitization could lead to savings between 13- 21% in the Construction phases and 10-17% in the Operations phase.
The construction industry is full of awesome agencies that are really good at utilizing marketing efforts, but lack the first hand experience to fully understand how unique of a situation it is, selling to homeowners!
You are dealing with a families most valuable asset, and that is an entirely different ball game when it comes to trust than anything most people have had to sell around!
Most “marketing agencies” in the home service & construction industry focus on creating more work for the consumer through “lead generation” activities.
Our focus doesn’t end when the lead is delivered or the sale is closed. We focus on the entirety of the homeowner experience with your small service based business!
Lead generation” is only one small part of marketing. Similar to how “residential kitchen & bathroom turn-key remodeling” is a combination of different trades, “lead generation” is just one of the “trades” in marketing! We believe that you must build a scalable business that is capable of healthily managing those new job leads, before you waste money acquiring them! It does no good getting more jobs if you can’t handle the ones you have now or if a little foundation building will multiply your ROI by 3-10x.
Marketing can be defined as “the entirety of how your business is “. When we look at everything this entails, it is pretty easy to see how expansive that is. Once you exceed the race to the bottom for price competition, & have entered into the top 20% of craftmanship, the biggest way you can increase your job profits is through increasing the customer experience!